How Seller’s Agent Can Help Maximize Your ROI

Nov 13,2017  Arrow Properties

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Have you made up your mind to sell off your home? If yes, then you surely have got work to do. After all, selling a home entails a lot more than simply planting a ‘For Sale’ sign right next to your driveway or uploading a couple of pictures of the estate, especially if you are angling for more cash. And honestly, who isn’t?

Millions of houses are sold every year in the US. That means a lot of ‘For Sale’ signs, which makes good marketing of your property all the more important. Fortunately, a prominent seller’s agent can relieve you of this overwhelming task.

What a Seller’s Agent does?

To put it simply, they are individuals who represent the selling party in a real estate deal. Many people see agents running around all day, putting up signs and showing properties to countless individuals. It induces them to think this is what agents do. However, it goes way beyond that.

If you hire an agent to sell your house, showing the property to every potential buyer is actually a small part of their job. Let’s assume that you are working with a highly professional agent who is really good at his job. In that case, he will undertake most or all of the following tasks:

• Help you with pricing the home

Setting a price is one of the most important things in the selling process. If the price is too steep, it will scare the buyers off; if it is too low, you might not get the returns you are looking for. Having the knowledge of how to judiciously price a home is an agent’s most valuable skill.

A good agent will get a hang of the local market and then conduct a Comparative Market Analysis (CMA) to help fixate the property’s price. The aim is to get the maximum price without flipping off potential buyers.

• Advice you on how to prepare the property

A seasoned seller knows how to maximize the value of your estate so that you receive the top dollar from the buyer. Remember, buyers DO judge a book by its cover, which is why agents know and highlight amenities which entice them. They can also identify areas which can be improved to increase the estate’s value.

Furthermore, you can also ask for service providers who provide a good bang for your buck, such as a handyman, inspector, landscaper, painter, stager, etc.

• Market the heck out of the home

Marketing is another key area which plays a significant role in attracting potential buyers. When your home is listed on the internet, the first thing buyers will be looking at is its pictures. If they are not up to the mark, hardly anyone will show interest, let alone buy your house.

A good seller’s agent is also well-versed in the latest and powerful marketing tool – social media. Additionally, they also have a website where your property can be showcased. This way, your house can be sold off rather quickly.

• Negotiate the best terms for you

Top agents go the extra mile to make sure you do not get a penny less than what the property deserves. In fact, they get you much more. After all, this is what you hired them for. A legitimate agent will always keep you first and choose what makes more sense instead of his percentage of the selling price.

This is one of the foremost reasons why you should avoid an agent who has not done a lot of sales recently and is in dire need of making one. When you choose an agent who is not worried about the next transaction, you will get a genuine advice.

What about the commission?

When it comes to the commission, this is how the industry operates: You sign a contract with an agent who agrees to market your home in exchange for a fixed percentage of the selling price once the deal is closed. This commission, usually 5-7%, is split (typically 50-50) between yours as well as the buyer’s agent. The following example will further clear the air.

Let us assume that you sold your home for $300,000 through an agent who charged 5-percent commission. This means that you have to pay the agent exactly $15,000, who in turn has to pay $7,500 to the buyer’s agent.

In a nutshell, a good agent will do most of the legwork and leave you with the fruits of their toil. All you have to do is heed to their suggestions and keep the communication channel open. For the rest, you can rely on their strong negotiating skills and creative marketing strategies.

Are you looking for a seller agent in Rancho Cucamonga who uses their extensive knowledge and years of experience to deliver astonishing results? Well, you are in luck because this post is written by one! In case of any queries or for a commitment-free consultation, call us at (909) 377-3137 or drop a message on

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