Rather than getting cold-calls or spammed with emails from seller agents, buyers prefer watching videos of properties to help them make their purchase decision. According to Google research, nearly 40 percent of shoppers tend to watch at least 30 minutes of video content, not just a few snippets and short clips of videos here and there. Also, video marketing is one of the most influential and revolutionary tools realtors have at their fingertips to build and grow a business. The enormous demand for homes has led agents to this selling approach as it helps capture the real essence of properties and land big deals. Let’s take a look at some video marketing stats in real estate:
- 75 percent of real estate companies are using videos as part of their online marketing.
- According to experts, a video generates 400 percent more leads than images and content combined.
- Seller agents who use videos to market their residential or commercial properties get 42 percent more web traffic than non-video realtors.
- 73 percent of real estate companies and agents who are using B2B video marketing strategy say that it positively impacts their home sales.
- Videos can increase conversions by 80 percent or more.
- By using video marketing tactics, real estate companies can grow their revenue 50 percent faster year over year.
4 Reasons Why You Should Use Video Marketing for Your Real Estate Business
The absence of quality videos on your YouTube channel, website, or other social media platforms is equivalent to getting flattened “your expert status” by your competitors in the niche market. To be honest, now, getting crushed by your rivals is not your dream. In fact, it must be contradictory. You probably would have heard people saying, “A picture is worth a thousand words,” and on so many levels, it’s true! The real estate industry hinges entirely on visual content. Below we have outlined the top four benefits of using video marketing for your business:
1) Builds your trust factor
People want to do business with seller agents they know, believe, and admire. In the real estate industry, trust and communication are two considerable factors that contribute to the success of your big deals. Besides, what could be a better way to getting to know someone who is miles away than having a face-to-face conversation via video? Around 85 percent of buyers and sellers want to work with an agent who gives them a tour the inside of their properties through videos before setting up a meeting. It is also a great way to establish a strong network with your other peers, including investors, realtors, buyer agents, etc.
2) Conveys more information
In a much shorter time span, videos offer more information and details than simpler texts or pictures. Your potential buyers are more likely to believe a video message as they can easily take a look at rooms’ size and check out the amenities. By adding a custom call to action to each video showcasing your company address, contact details, and brand information, you can engage more traffic and increase purchase intent by 96 percent. So, concentrate on getting the bigger picture!
3) Creates brand awareness
In Rancho Cucamonga, CA, almost every real estate seller agent and company use various social media platforms to advertise their business and around 85 percent of them own a website. But, not everyone is utilizing it to its full potential. Only about 25 percent of the agents are using this fantastic marketing channel to demonstrate their expertise, attract new prospective customers, build exclusive portfolios, and reach existing clients. In the sea of content on Google, a video always sticks out like a sore thumb.
4) Generates more sales and leads
Undoubtedly, video marketing is an ultimate weapon to market yourself and promote your real estate business. So, start crafting killer, exciting, and ubiquitous portfolio videos of your listing properties. Also, shoppers want to know about the person they are dealing with. So, your potential patrons must be interested in knowing about you and your personality.
Remember, you don’t have to brag about your teenage achievements or sales, but rather just offer a brief and hearty introduction about you and your business. Script the message you want to get out and try to give sincere answers to the following questions:
- What’s your story?
- Why are you in the business?
- How much work experience do you have as a seller agent?
- What makes you a local expert in your field?
Types of Video Marketing
You don’t need any fancy or expensive equipment to shoot a video and present it to your prospective customers; your smartphone or a simple flip camera is sufficient. To nab the lion’s share of the video audience, start shooting videos that combine both your community information and listings. By amalgamating dynamic camera angles and movements, using various transitions, and closing up the gaps with stock footage, you can improve your video content visually and emotionally. Here are the top three types of video marketing that realtors can use:
✓ Home walk-throughs
✓ Animation videos
If you need more information on video marketing and how you can use it to advertise your real estate business, grow customer base, increase brand awareness, and improve ROI, then contact us for a quote. Call us on +1 (909) 377-3137 or drop a message at firstname.lastname@example.org.